2015 is The Year of Your Launch

Posted by Amir Shevat, Google Developers Launchpad Program Manager

With new events, improved courses and an expanded mentorship network - Startup Launch is now Google Developers Launchpad. We’re changing our program name to emphasize how you can use our resources as a launch pad to scale and monetize your app business. Read on to learn about our upcoming events and how you can apply to participate.

Events: Launchpad Week goes global

Launchpad Week, Launchpad’s weeklong in-person bootcamp for early-stage apps, continues to expand, with new 2015 programs planned in Munich, Mexico City, Helsinki, Bogota, and Sydney, to name a few. We’ll also regularly host these events in Tel Aviv, London, Berlin, and Paris.

We kicked off Launchpad Week in Bengaluru, India and Bordeaux, France last month. 32 startups and 80 experts from these communities gathered at Idiom Design Center and Le Node for a week of product, UX, and technology sprints designed to help transform ideas into validated, scalable businesses.

Featured startups from Bengaluru included iReff, an app that helps pre-paid mobile users find the best recharge plan for their specific needs. In Bordeaux, Google Developer Expert David Gageot volunteered as a tech mentor, helping startups “ship early, ship often” through testing and continuous integration.

Events: Google Developers Summits

For later-stage startups, we’re providing some of the best tech experts to help optimize apps for Material Design, Android TV, and Google Cast at two-day Google Developer Summits. At an event in Buenos Aires, Argentina, last week, we had participants such as game developer Etermax, the team behind Trivia Crack. Similar events happened in Kuala Lumpur, Bangkok, and Bengaluru this month, and we’re looking forward to inviting more startups to this program in London, Tokyo, Tel Aviv, and New York in 2015.

Products: Your app, powered by Google

In 2014, we helped over 5,000 developers in 170 countries get their ideas off the ground by providing the infrastructure back-end that allows developers to build incredible products. For example, our program delivered software architecture reviews and Google Cloud Platform credits to help entrepreneurs in the program build businesses that scale with them. Check out how Fansino is using Google Cloud Platform to let artists interact with their fans.

We’ve also expanded our product offer for early-stage startups to include AdWords promotional offers for new accounts. Whatever your monetization plan, we’re making it easy to get started with tools like the new In-app Billing API and instruction from the AdMob team.

Courses: Upskilling you and your app

Starting this month, we’ll offer a virtual curriculum of how Google products can help your startup. We’re kicking things off with new Launchpad Online videos covering Google Analytics - are you observing how your users use your app? How do different promotional channels perform?

The series continues in April 2015 with AdMob products, and will expand with instruction in implementing material design and conducting user research later in the year.

If you can’t wait, we’ve also built courses together with Udacity to take your technical skills to the next level on topics, including Android, Java, Web Fundamentals, and UX.

Apply to get involved

Apply to Google Developers Launchpad program to take advantage of these offers - g.co/launchpad. Here’s to a great launch!

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One year in and just getting started

Posted by Amit Singh, President, Google for Work

What’s in a name? Last September, when we changed our name from Google Enterprise to Google for Work, it wasn’t just about what we call ourselves – it was about what we stand for. We want to build great products that help you with every aspect of your life – including work (where many waking hours are spent).

Enterprise is old business. We believe in a new way of working with collaboration at the core. A world where we work how we choose. Where getting stuff done in the office doesn’t feel like traveling back in time. Where our work tools are just as good or even better than the ones we have in our personal lives.

We bring the best of Google to work. The same cloud computing infrastructure that we use to run our search engine; powerful apps and services to help you get work done – fast; simple, secure platforms to access everything, wherever you are.

While we have much more in store, it’s been a busy year and we’ve hit some great milestones over the last twelve months:

• More than one million paying organizations are actively using Google Drive, including companies like The New York Times, Uber, Fossil, Wedding Wire and BBVA.

• Google Apps for Work is proving to be the next generation tool of choice: according to a Better Cloud study, Millennials (aged 18-34) are 55% more likely to use Google Apps than alternatives. It’s cost effective, too: Forrester Research’s Total Economic Impact calculator shows that companies using Google Apps see a 304 percent return on investment.

• We’ve introduced groundbreaking new services with Google Cloud Platform, such as Nearline and Cloud Bigtable for storage and Kubernetes, an open-source container orchestration system. In total, we’ve added over 30 products to our stack, and our online community has nearly doubled.

• Chromebooks are now the best-selling device in the US for K-12 education, according to a report from IDC.

• More than 10,000 companies are testing, trialling and using Android for Work following its launch in February. In July, we added carriers such as AT&T and Verizon to our partner program and introduced a new class of devices for regulated industries, like the Blackphone by Silent Circle and Samsungs KNOX devices.

And the best is yet to come. Cloud computing will continue to get more powerful, and we’re only at the beginning of what machine learning can do to help businesses and people contextualize data.

Imagine an even smarter digital assistant that can surface the information you need at just the right time and help you manage your schedule for stress-free productivity. Virtual reality products, such as Expeditions, are going to help us learn and work in exciting new ways. And finally, more and more of the objects around us will connect to the internet, enabling more efficient information transfer and actionable data for businesses than ever. These advances will affect all aspects of our lives, including work, and the possibilities are great. We’ll keep our focus forward, so that wherever we’re going, we’re always embarking on what’s next.

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