Celect brings science to the art of retail merchandising

Posted by Devavrat Shah, Chief Scientist and Co-founder of Celect

(Cross-posted on the Google Cloud Blog.)

Editors note: Today’s guest blog comes from Devavrat Shah, Chief Scientist and Co-founder of Celect, which helps retailers understand buying patterns and customer choices.

Retailers spend a lot of time and money trying to figure out what people will buy and when, online or offline. Many retailers see this as an art, but at Celect, we want to add science to this process. The answer lies in what we call the “Choice Engine,” which gathers data on what customers buy and don’t buy – instead of just simply finding out how they rate products they like. Think of the shopping process this way: If someone browses black shirts and red shirts online, but puts a blue shirt in the shopping cart, they’re giving you comparative information. Celect can take these choices and suggest which products a retailer should stock more or less of – as well as predict when price becomes a factor in a shopper’s purchase decision.

My cofounder Vivek Farias and I, both professors at MIT, decided to put our brains together and see if we could bring our technology to the commercial market. We knew our technology was great, so we bootstrapped a team together – two professors, two engineers, and one person on the ground doing business development. Our biggest challenge was scaling our technology even though we had an extremely small development team. We didn’t want to run a system when we didn’t yet have clients.

Fortunately for Celect, we met the criteria for Google Cloud Platform for Startups, giving us $100,000 in credit for Google Cloud Platform products and easy access to engineers and architects to help us make the most of our infrastructure. We quickly found out how good Google’s documentation is, which matters when you’re a startup that needs to move quickly. We get to tap into the expertise of people who’ve spent 10 years building cloud infrastructure, and they know it very well. The web user interface of Google Cloud Storage is very intuitive to navigate, and gives us an overall view of the system and the resources in use.

We run our workloads on Google Compute Engine, which operates easily with our commodity Linux machines – another way we save money as a startup. Google Cloud Platform also gives us peace of mind about security. Retailers trust us with highly proprietary information, and they’re very sensitive to data breaches. When they hear we rely on Google, retailers know we’re adhering to strong security standards.

Since we’re going after large retailers for our product, we need the scalability to store massive datasets. We can create new data stores in Google Cloud Platform so that every client’s data is siloed from the others. It’s the perfect on-demand infrastructure for a company like ours that needs to run lean for the first couple of years.

At this stage in our growth, we want to make very efficient use of every dollar we spend. The past year has been very successful for us, with some great retailer brands signed on and a threefold growth in employees. Google Cloud Platform will grow with us, while helping us develop our products better and faster.

- Posted by Devavrat Shah, Chief Scientist and Co-founder, Celect

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Converga brings together on site and remote employees virtually with Chromebooks

Posted by Douglas Grgas, General Manager of IT/Infrastructure, Converga

Editors note: Today’s guest blogger is Douglas Grgas at Converga, a business process outsourcing company based in Australia, providing digital mailroom, document processing and a variety of other managed services. Converga introduced Chromebooks to ensure better availability of internal services for remote employees, as well as a new platform for office staff.

When employees are based in many different locations, whether it’s at corporate offices or customer sites, it’s important to make all employees feel connected to headquarters. As a company with over 1,300 resources at more than 150 customer locations, we’ve addressed this challenge firsthand by providing employees with technology to stay in touch. Many of our employees spend the majority of their time at our customers’ offices providing managed services, such as operating mailrooms or converting paper documents to digital versions.

To bridge the gap between off-site and on-site communications, account managers visited customer sites regularly to communicate with remote employees, and our CEO carried out a roadshow, where he talked about company performance, new customer wins and progress on global objectives, but off-site employees still felt disconnected from central operations on a day-to-day basis.

Our biggest ongoing challenge with keeping employees connected while at customer sites was having to rely on customers’ devices and networks. Often employees couldn’t access email and the Internet, which resulted in being disconnected from corporate communications and reduced productivity. We wanted everyone to feel connected and productive wherever they were, and to have access to technology that simplified their activities.

We chose Chrome for Converga because of its simplicity of use and seamless remote management. We liked that Chromebooks are sleek and lightweight like a tablet, but have a keyboard for easy data entry.

Beyond the device, the central Chrome Device Management service allows easy deployment and controls, device security, network connectivity and integrated apps across Converga’s fleet of Chromebooks, all with the additional benefit of leveraging Google’s Support services.

Also, since Chromebooks integrate with Citrix XenApp, which virtually delivers existing apps through the Chrome Browser, we don’t have to repurchase or rewrite existing applications.

Converga has deployed Chromebooks at 50 customer sites across Australia and New Zealand during the past year. We’ve also deployed numerous devices, many utilizing the Citrix XenApp, at our corporate offices.

Now more than 500 employees have a two-way channel to communicate with headquarters, using a reliable and standard operating environment, which IT can manage remotely. Employees can quickly search for information using Chrome, record notes in Google Docs and communicate with employees at other sites via Hangouts and Google+, all accessible via a simple to use, remotely managed, lightweight device.

Chromebooks are the foundation that helps our employees connect with each other and senior management. We use our company Google Site, which acts as our intranet, to do everything from feature employees of the month to communicate company perks and share performance metrics. Employees also use the intranet to share updates about customer sites, so the rest of the business can stay connected. For example, around Christmas, our employees post pictures of how their customers have decorated for the holidays. Each time an employee does something related to the Converga tree, a tree that represents our company values, he or she is asked to share the activity with the rest of the community.

Introducing Chromebooks has supported our goal of making all employees, regardless of their location, feel united. As we continue to introduce new technologies, our employees are more engaged in their work and empowered to share their stories with one another.

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